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The Age of NOW Are you allowing enough time for your business to be successful? You know, this is the age of "NOW". Everyone seems to want everything NOW. Kids get into selling drugs to make money for the things they want NOW. People order something and want it NOW. We send an email and expect it to be delivered NOW. We then expect an answer NOW. Along the same vein, we learn there are millions on the Internet and expect success NOW. We are told by advertisers that we can get in this business NOW and make money NOW. We start our own business and wonder why in 2 months we aren't ready to retire and move in next to Bill Gates. GET A GRIP! GET REALISTIC! Life doesn't work that way. Business doesn't work that way. The only difference in setting up a business on the Internet and doing it in a brick building is you can reach more people easier, but it still takes time to BUILD your business. You have to PROVE to people that you are a legitimate business. How do you do that? You hang in there and get testimonials and HELP OTHERS. You do everything you can to get the word out about your business. You ask your satisfied customers to recommend you to their business associates. You ask for testimonials. You work HARD. You don't let yourself get discouraged. You BELIEVE in what you are selling, and if you don't, you find something else. What's a realistic time limit to develop your business into one that is making a profit? 1 year. If you don't have a year to give to it, you better get a backup plan to sustain you until it does make a profit. It takes time to build your business. You will make sales before that time, but I'm talking about the time it takes to get your business paying for itself and actually giving you some sort of a salary. Have there been people who did it in less time? Of course, but there have been more who did it in a much longer time. Which ones do you always hear about? The ones who made it in 1 month. Now, they may or may not have "made it" in that time, but if they did, they were very lucky. They just happened to find the right product and be in the right place at the right time. Could this happen to you? Of course! But should you DEPEND on it? Absolutely not! The odds are definitely against it happening that way, but the odds are definitely in your favor that you will make it if you use some common sense and work hard. The opportunity is there for you - just be realistic about the time it takes to make a real profit in business. About the Author Pamela Geiss is the owner of the successful LotsaPerks Advertising Agency.
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